"Creativity is You" is a visual celebration of the creative process, structured to explore the fivestages: Preparation, Incubation, Illumination, Evaluation, and Verification. The film addressesthecreative audience directly, encouraging them to recognize their potential and embrace theircreative journeys.

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We started with a super on screen reading: "This film has been made with footage that didn’tmake the cut. Because creativity is never wasted. "The project utilized a mix of high-endproduction, animation, informal conversations, smartphone footage, and actual drawings tocreate an expressive and visual narrative.

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Through candid conversations with creatives and a thoughtful exploration of the creative stages,the film serves as an inspiring wake-up call. It encourages viewers to see opportunities inchallenges and to reconnect with their creative selves. The final video, a testament to ourcollaborative and explorative approach, earned a spot on the prestigious Dubai Lynx website.

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Witness our creative journey and the work that inspired.