ADNOC
Project timeline
Test
Project type
Integrated
Communication
Strategy
Execution
Role
I took charge of the ADNOC Distribution account in 2020, initially focusing on designing quarterly financial results collaterals. Over the years, my role expanded to proposing and developing new visual directions, collaborating closely with the CEO for video shoots, and enhancing Arabic scripts. I ensured seamless teamwork and problem - solving, earning the reputation of being a favorite among the ADNOC team for my collaborative approach
Client
ADNOC Distribution
Overview

In my collaboration with ADNOC Distribution, I spearheaded the development of a new, fresh visual direction for their quarterly results, delivering three distinct designs in just one day. My work included filming with the CEO, who consistently requested my involvement in subsequent shoots due to our successful collaboration. Additionally, I managed the creation of various types of visual content for ADNOC's social platforms, integrating and adjusting brand guidelines to present creative and engaging layouts. I also developed an animation for the ADNOC yearly marathon, designed to drive engagement and excitement among participants.

Every quarter, ADNOC releases their results internally and to investors, highlighting significant achievements. These results are published across multiple mediums, both digital and print. This year, a film narrated by the CEO featured animated infographics and clips from ADNOC Distribution's locations, enhancing the narrative and emphasizing key points. The outcomes were also presented in a dynamic infographic style, using trendy geometric patterns and a vibrant secondary color palette to capture the audience's attention.

Project Summary
I led a transformative collaboration with ADNOC Distribution from 2020, starting with a modest task of setting up their account and evolving into a comprehensive, multi - faceted engagement over 4.5 years. My journey began by designing their financial results collaterals released every quarter, which involved close collaboration with both ADNOC ’ s internal team and my company ’ s team. This project expanded into various aspects of ADNOC ’ s communications, including the creation of a new visual direction for their quarterly results, producing engaging social media content, and crafting animations for their annual marathon.
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